The Context Marketing Revolution - by Mathew Sweezey (Hardcover)

The Context Marketing Revolution is a groundbreaking book that will change how you think about marketing forever! In this provocative and practical guide, Mathew Sweezey reveals the secret to breaking through the noise of an infinite media environment and motivating customers to buy.

The key? Context - the close linkage between a customer's immediate desires and the experiences a brand creates to fulfill them. Sweezey defines five key elements of context, including availability, permission, personalization, authenticity, and purposefulness.

He uses vivid examples and cases to highlight a new marketing model used by high-performing brands big and small.

The final part of the book shifts to execution, providing a new rule book for context-based marketing. Don't miss out on this revolutionary approach to marketing! With The Context Marketing Revolution, you'll learn how to create customer experiences that are available, permissioned, personal, authentic, and purposeful - and ultimately drive more sales and growth for your business.

Get ready to transform your relationship with customers and take your marketing to the next level!