The Color Line and the Assembly Line - (American Crossroads) by Elizabeth Esch (Paperback)

The Color Line and the Assembly Line is a groundbreaking book that challenges traditional narratives about Fordism and reveals the dark history of racism in global capitalism.

Elizabeth Esch's meticulous research uncovers how Ford Motor Company's rise to become the largest, richest, and most influential corporation in the world was built on a foundation of racial hierarchies and exploitation.

From Detroit to KwaFord, South Africa, to Fordlandia, Brazil, and even Hitler's Berlin, this book takes readers on a gripping journey across continents to expose the intertwined histories of mass production, social discipline, and consumerism with white supremacy.

With a unique blend of historical analysis and cultural critique, Esch shows how racism is not an atavistic remnant but an integral part of global capitalist rationality.

This book is essential reading for anyone interested in understanding the complex interplay of sameness and difference that shapes our world today.