The Birth of Korean Cool - by Euny Hong (Paperback)

The Birth of Korean Cool is a fascinating book that delves into the remarkable transformation of South Korea from a war-torn nation to a technological giant, all through the lens of pop culture.

With a unique blend of personal essay and observational journalism, author Euny Hong provides an incisive and humorous account of how this uncool country became cool.

From the rise of K-pop to the global phenomenon of "Gangnam Style," Hong takes readers on a captivating journey through the making of South Korea's pop culture exports.

With lively reporting and numerous interviews with Koreans working in various fields, The Birth of Korean Cool offers an insightful look at how this nation vaulted itself into the twenty-first century.

Whether you're interested in business, technology, education, or pop culture, this book is a must-read for anyone looking to understand the secrets behind South Korea's meteoric rise.

So why wait? Get your copy of The Birth of Korean Cool today and discover the fresh, funny, and up-close look at how South Korea remade itself as the world's pop culture powerhouse!