The Political Campaign Desk Reference - by Michael McNamara (Paperback)

The Political Campaign Desk Reference is a comprehensive guide that provides campaign professionals with the tools they need to build a successful campaign plan.

With over 17 years of experience in campaigns and elections, author Michael McNamara offers practical advice on how to craft a winning message for use on various mediums, including television, internet, social media, direct mail, telephone, radio, and more.

This second edition includes a greater discussion of technology, social networking, and fundraising, as well as the difference between strategy and tactics.

The book also details the importance of opposition research, how to gather that information, and when it is appropriate to use it.

Don't miss out on this essential resource for any campaign professional looking to win elections.

Order now!