Buying Reality - (Donald McGannon Communication Research Center's Everett C. P) by Danilo Yanich (Hardcover)

The book "Buying Reality" is a groundbreaking study that exposes the truth about political ads on local television news.

Yanich's comprehensive analysis reveals how candidates rely on these ads to create their own reality, rather than informing voters.

The book sheds light on the tension between treating a license as a "sacred public trust" and generating profits, and provides valuable insights into the relationship among media, citizenship, and public policy.

With its well-researched and crisply argued arguments, this book is an essential read for scholars and policymakers alike.

Don't miss out on this opportunity to gain a deeper understanding of the political ads that shape our democracy.