Dislike-Minded - (Critical Cultural Communication) by Jonathan Gray

Dislike-Minded is a groundbreaking book that delves into the fascinating world of media dislikes, exploring what it means when audiences reject or are indifferent to certain media artifacts.

Drawing from over 200 interviews, Jonathan Gray offers a nuanced and theoretically rich model for understanding the motivations and mechanics of dislike.

This book is a must-read for anyone interested in audience research, media affect, and everyday life.

With its bold case for a new line of audience research within communication, media, and cultural studies, Dislike-Minded is an essential read for scholars and enthusiasts alike.