Markets in the Making - (Near Future) by Michel Callon (Hardcover)

Markets in the Making by Michel Callon is a groundbreaking study that challenges conventional economic theory and offers a rigorously researched yet counterintuitive model of how everyday market activity gets produced.

This book provides a comprehensive understanding of the complex processes involved in commercial transactions, emphasizing the inherent difficulties of connecting individuals to things.

By highlighting the creative practices that market professionals devise to entangle people and things, Callon demonstrates how prototypes are gradually honed into predictable objects and practices.

The output of this more ample process of innovation is what we recognize as "the market" - commercial activity at scale.

This book offers a powerful empirical argument for why markets can and should be harnessed to enact social change, making it an essential read for anyone interested in understanding the complex dynamics of markets and their role in shaping our society.