The Savvy Author's Guide to Book Publicity - by Lissa Warren (Paperback)

The Savvy Author's Guide to Book Publicity is a comprehensive and essential reference for writers of all levels, providing practical advice and real-world examples from a leading book publicist.

With insights into what happens to a book once it's off press and how authors can be instrumental in the promotion process, this guide covers everything from writing press material to targeting the right shows and publications, following up effectively with the media, and hiring professionals who can help ensure that every bookseller and consumer hears an author's message loud and clear.

Written by a seasoned publicist with experience in both fiction and nonfiction, this guide is a must-read for anyone looking to successfully promote their book.