La falsa ilusión del éxito (Imprescindibles): Cómo el optimismo socava las decisiones ejecutivas (Spanish Edition)

The "IMPRESCINDIBLES of Conecta" is a groundbreaking book that offers a revolutionary approach to decision-making in business.

Written by renowned economist Daniel Kahneman, this book provides a much-needed corrective to the traditional models of decision-making that have long dominated the field.

By drawing on psychology and cognitive science, Kahneman reveals the flaws in our thinking and shows how we can make better decisions in an uncertain world. The book's central argument is that most business initiatives fail because of a fundamental flaw in the way we approach decision-making.

Rather than relying on rational analysis, we are often swayed by optimism and biases that lead us to overestimate the chances of success.

This can have disastrous consequences for companies, leading to costly mistakes and missed opportunities. But Kahneman offers a way out of this predicament.

By combining traditional forecasting methods with new techniques based on the analysis of similar past initiatives, he shows how business leaders can make more informed decisions that are less prone to error.

This "vision external" approach provides a much-needed reality check for decision-makers, helping them to avoid the pitfalls of optimism and make better choices. With its unique blend of psychology, cognitive science, and business acumen, "The IMPRESCINDIBLES of Conecta" is an essential read for any business leader looking to improve their decision-making skills.

Don't miss out on this opportunity to transform your approach to decision-making and take your company to the next level.