Misbehaving. A Construcao Da Economia Comportamental (Em Portugues do Brasil)

Misbehaving: The Making of Behavioral Economics by Richard H.

Thaler is a groundbreaking book that revolutionizes our understanding of human behavior in economics.

This comprehensive guide provides a humorous and accessible overview of the history, principles, and practical applications of behavioral economics.

With engaging examples ranging from high-stakes financial bets to everyday food choices, Thaler sheds light on the psychological factors that influence our decision-making processes.

By integrating the latest discoveries in psychology with practical insights into incentives and market behavior, this book offers a must-read for anyone seeking to connect with the future of economic thought.

Whether you're an individual looking to make better personal or financial decisions or a business leader seeking to navigate the complexities of human behavior, Misbehaving is an essential resource.

Don't miss out on this transformative read that will change the way you think about yourself and the world around you.