Adland - 2nd Edition by Mark Tungate (Paperback)

Adland is a comprehensive examination of modern advertising from a global perspective, covering key developments in advertising from copy adverts to digital media.

The book features interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois.

With a focus on the roots of the advertising industry in New York and London, Adland offers a thorough understanding of the industry's history and evolution.

This book is a must-read for anyone interested in the advertising industry, providing insights into the future of advertising and how it will continue to develop.