Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity

Amp It Up is a comprehensive guide for leaders who want to transform their organizations for maximum growth and scale.

Written by Snowflake CEO Frank Slootman, this book provides an authoritative look at what it takes to lead for hypergrowth.

Slootman shares his leadership approach for the first time, showing that most leaders have significant room to improve their organization's performance without making expensive changes to their talent, structure, or fundamental business model.

The key is to align people around what matters and execute with urgency and intensity every day.

This book provides the first principles to guide that change and tactical advice for organizing a company around them.

Whether you are an executive, entrepreneur, founder, manager, or leader of any kind, Amp It Up is a must-read resource for unleashing your organization's growth potential and scaling it to heights you never thought possible.