Concurrent Marketing: Integrating Product, Sales, and Service: Cespedes, Frank V.

Introducing "Concurrent Marketing: The Key to Unlocking Your Company's Full Potential" - the groundbreaking new book that revolutionizes the way you approach marketing, sales, and service in today's fast-paced business environment.

Written by a managing partner at the prestigious Center for Executive Development, this comprehensive guide offers a practical framework for coordinating organizational structure, information systems, compensation practices, training, and career paths to create a seamless customer experience across all touchpoints. With a focus on the role of the sales force in driving business success, "Concurrent Marketing" provides real-world examples from four industries (computers, telecommunications, consumer goods, and medical products) to demonstrate how companies can leverage their resources to develop higher quality products and services faster than ever before. Don't miss out on the opportunity to transform your company's approach to marketing, sales, and service with "Concurrent Marketing".

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