Creating Powerful Radio: Getting, Keeping and Growing Audiences News, Talk, Information & Personality Broadcast, HD, Satellite & Internet

The ultimate guide to creating powerful radio, "Creating Powerful Radio" by Valerie Geller is a must-read for any manager, programmer, or talent looking to grow audiences and increase ratings.

With an updated instructor's manual, this new edition includes proven techniques for building exciting programming, writing and producing powerful news, identifying winning talent, and improving talk shows.

Learn how to break down the walls between news and entertainment radio and write effective copy for promos and commercials.

This comprehensive step-by-step guide to show prep and airchecking will help you take your station to the next level of performance.

Don't miss out on this valuable resource, order "Creating Powerful Radio" today!