Capitalismo Consciente. Como Libertar o Espirito Heroico dos Negocios (Em Portugues do Brasil)

The book "Capitalismo Consciente - O Espírito Heroico dos Negócios" is a groundbreaking guide for business leaders who want to create value beyond just profits.

Written by John Mackey, co-founder of Whole Foods Market, and Raj Sisodia, professor at Bentley University, this book offers a new perspective on capitalism that prioritizes the well-being of stakeholders and the environment. The authors argue that traditional capitalism has failed to create long-term value and has led to social and environmental problems.

However, they propose a new approach called "Conscious Capitalism," which emphasizes purpose, integration of stakeholders, conscious leadership, and cultural and management practices that prioritize the greater good. The book provides real-world examples of companies that have successfully implemented this approach, including Google, Southwest Airlines, Whole Foods Market, Costco, Patagonia, The Container Store, and UPS.

These companies have not only achieved financial success but also created value for their stakeholders and the environment. The authors also provide a framework for implementing Conscious Capitalism in any business, including practical tools and strategies for leaders to use.

They argue that this approach is not just good for business but also for society as a whole, and they offer a compelling argument for why businesses should adopt this new approach to capitalism. Overall, "Capitalismo Consciente - O Espírito Heroico dos Negócios" is an essential read for any business leader who wants to create value beyond just profits and make a positive impact on society and the environment.