Learning Google Analytics: Creating Business Impact and Driving Insights

Google Analytics 4 (GA4) is the most modern data model available for digital marketing analytics, offering end-to-end marketing data integration across all streams.

With GA4's new cloud integrations, you can activate more data and link online and offline data to gain valuable insights into your marketing performance.

This comprehensive book provides a concise yet comprehensive overview of GA4 and its cloud integrations, covering topics such as data architecture and strategy, data ingestion, storage, and modeling.

You'll learn how to design dataflows from strategy through data storage, modeling, and activation, and how to adapt use cases to fit your business needs.

Whether you're a data analyst, business analyst, or marketer, this book will help you unlock the full potential of GA4 and take your digital marketing to the next level.