How to Do Your Own Focus Groups: A Guide for Trial Attorneys

"Unlock the Power of Focus Groups with 'How to Do Your Own Focus Groups'! 🔑 Discover the easy-to-follow guide written by a leading jury consultant and best-selling trial advocacy author, David Ball.

📚 This comprehensive book shows you how to organize and direct your own focus groups from start to finish, including selecting the right participants and analyzing your findings.

💡 With the included CD-ROM, you'll get access to sample schedules, letters, forms, and questionnaires to help you get started quickly and easily.

📈 Don't miss out on this valuable resource for any attorney looking to improve their trial strategies! 💼"