Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life

Story or Die is a comprehensive guide to harnessing the power of storytelling in any field, from business to personal development.

With a focus on understanding how the brain processes information and translates it into narrative, this book provides practical steps for identifying your target audience and crafting a compelling story that overcomes resistance and inspires action.

Whether you're looking to persuade customers, colleagues, or family members, Story or Die offers a powerful toolkit for achieving your goals through the power of storytelling.