CX That Sings: An introduction to Customer Journey Mapping

Book overview 4.5/5 star rating on GoodreadsIncludes FREE access to online resources with large, full-color downloadable images of all example Journey Maps and PersonasAll content from the example Journey Maps and Personas is also included in the text, making it easy to see, read, and highlight important passagesIncludes access to FREE video companion course launching July 6th on CXThatSings.comDo you know what makes your customers tick?This book lays out, in actionable detail, the process of creating a Customer Journey Map - a visual story about how people experience your brand.

A bridge between your business and its buyers, Journey Maps can empower your team to understand customer motivations, fears, and challenges.