The Lawyer's Ultimate Guide to Online Leads: Getting More Clients from the Web into Your Law Practice, Step-By-Step

Book overview Almost all legal consumers start the attorney-hiring process in a Google search box.

With 7 billion daily searches and monopoly status secured, Google is the only show in town if you're a lawyer wanting clients from the Internet.Google visibility is mission critical at the exact moment the legal consumer is ready to hire - what Google calls the consumer's "intent-rich micro-moment."This book describes at length what Google visibility means and how it is achieved in the consumer's hiring micro-moment.

Through an examination of the various Google visibility opportunities - Local Service Ads, Google Ads, Maps and organic - we look at the what, why and how of your law firm's Google presence.