This book is gold Excellent introduction I love this book So easy to read Absolute must-have Buy it now Copywriting is writing with purpose It’s about using words to reach people and change what they think feel and do This easy-to-read guide will teach you all the essentials of copywriting from understanding products readers and benefits to closing the sale It’s packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world And with dozens of useful illustrations and diagrams Copywriting Made Simple shows you the ideas that other books just talk about Plus there's a whole chapter of handy tips on writing ads websites broadcast media direct mail social media and print