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    • Stealing Genius: The Seven Levels of Adaptive Innovation

    Stealing Genius: The Seven Levels of Adaptive Innovation

    By Amazon

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    $ 12.95

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    Price last updated : Nov 07, 2024 2:10 AM

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      Stealing Genius: The Seven Levels of Adaptive Innovation

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      Stealing Genius lays the foundation for a dramatic, and long-overnecessary shift in 21st-century strategic marketing and branding.

      Most executives and decision-makers are now focused on improving what they already have.

      They want better versions of the products and services they know about or understand.

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