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Strategies and Tactics of Behavioral Research
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Strategies and Tactics of Behavioral Research
The Strategies and Tactics of Behavioral Research is a comprehensive guide for anyone looking to conduct behavioral research.
This book provides detailed explanations of methodological issues involved in measuring behavior, designing experiments, and interpreting data.
It emphasizes the importance of using direct measurement methods, within-subject designs, and graphical analytical tactics.
The authors have done an excellent job of presenting experimental research as a complex process that requires considerable work, providing readers with an excellent introduction to the trials, tribulations, and rewards of conducting experiments.
This book is well-written, thought-provoking, and provides valuable information for any researcher looking to improve their efforts in investigating problems facing society today.
With its detailed chapter outlines, boxes explaining supplementary or specialized material, study guides for both text and boxes, and glossary of terms, this book is an excellent resource for both undergraduate and graduate students.
The Strategies and Tactics of Behavioral Research is a must-read for anyone conducting or interested in behavioral research, and teachers of research will want to seriously consider these as texts for research design classes.
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