Choose Your Customer: How to Compete Against the Digital Giants and Thrive

Choose Your Customer is a groundbreaking book that provides a comprehensive approach to navigating today's complex market landscape, where digital giants threaten traditional businesses.

Byrnes and Wass offer practical advice on how to identify and prioritize the right customers, optimize profitability, and create value for them.

This indispensable guide is essential reading for any CEO, CFO, or other executive looking to lead, transform, and drive long-term success in today's disruptive environment.

With real-life examples, the authors provide a proven methodology that enables businesses to boost profits by identifying the right customers and creating value for them.

Don't miss out on this crucial resource and transformative insights that can help you succeed in today's ultracompetitive business world.