What is Strategy?: An Illustrated Guide to Michael Porter

What Is Strategy? is a game-changing graphic book that demystifies strategy for managers at all levels.

Written by Joan Magretta, a renowned expert and longtime collaborator of Michael Porter, this book offers a fun and accessible way to understand the fundamentals of strategy and how to apply them in practice.

With a relatable cast of characters and engaging illustrations, What Is Strategy? cuts through the complexity of strategy and provides practical tests to help you quickly grasp the basics.

Whether you're a seasoned strategist or a new manager, this book is an essential resource for anyone looking to develop effective strategies that drive business success.