The Crux: How Leaders Become Strategists

“Essential reading if you want to cut through the fog of what it takes to build and drive a successful business...

The Crux is your guide to become a successful leader and strategist with impact.”―Essa Al- Saleh, CEO, Volta TrucksThe paradigm-busting theory for doing strategy.

What passes for strategy in too many businesses, government agencies, and military operations is a toxic mix of wishful thinking and a jumble of incoherent policies.

Richard P.

Rumelt’ s breakthrough concept is that leaders become effective strategists when they focus on challenges rather than goals, pinpointing the crux of their pivotal challenge— the aspect that is both surmountable and promises the greatest progress—and taking decisive, coherent action to overcome it.