Ich denke, also irre ich: Wie unser Gehirn uns jeden Tag täuscht (German Edition)

The book "Der Irrglaube" by David McRaney is a groundbreaking exploration of the psychological biases that influence our perceptions and decision-making.

As a marketer, I can confidently say that this book will fascinate and educate readers on the intriguing world of cognitive biases, offering insights into how our brains mislead us without us even realizing it. Through captivating anecdotes and compelling research findings, McRaney reveals the hidden forces that shape our judgments and behaviors, including: * The Confirmation Bias: We tend to seek out information that confirms our preexisting beliefs, while ignoring contradictory evidence. * The Halo Effect: Our overall impression of a person or situation can influence how we perceive their specific traits or abilities. * The Availability Heuristic: We overestimate the importance of information that readily comes to mind, rather than seeking a more balanced perspective. By understanding these biases and others, readers will gain a powerful tool for navigating the complexities of everyday life.

Whether you're making decisions at work or in your personal relationships, "Der Irrglaube" will help you avoid common pitfalls and make more informed choices.

So why wait? Order now and discover the surprising ways in which your brain is leading you astray!