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Packaging Baseball: How Marketing Embellishes the Cultural Experience
By Amazon
$ 35.78
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Price last updated : Nov 07, 2024 3:01 AM
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Packaging Baseball: How Marketing Embellishes the Cultural Experience
Walk through any major or minor league park today and the sights, sounds, and smells of baseball overwhelm.
Teams long ago figured out that this immersive quality is a powerful draw, and the “fan experience” has been a major force in their marketing plans.
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