Packaging Baseball: How Marketing Embellishes the Cultural Experience

Baseball: The Global Game is a comprehensive guide to the business of baseball, exploring how the sport has evolved into a global phenomenon.

From the immersive fan experience to the marketing and revenue opportunities, this book provides an in-depth look at the dual identities of baseball as both a pastime and an economic engine.

With a focus on the United States and increasingly abroad, Baseball: The Global Game examines how MLB utilizes the sport, players, and fans as a financial asset to sustain and increase its hold as a business behemoth.

Whether you're a die-hard fan or just discovering the magic of baseball, this book is a must-read for anyone interested in the global marketplace of sports.