Jeff Immelt and the New GE Way: Innovation, Transformation and Winning in the 21st Century

The New GE Way by Jeff Immelt is a groundbreaking book that reveals the secrets of how one of the world's largest conglomerates was successfully reengineered to meet the challenges of the 21st century.

With full cooperation from Immelt and GE senior executives, this book offers an unparalleled opportunity to learn from a master how to innovate, grow, and succeed in today's fast-paced global economy.

Inside, you'll discover: ⦁ How Immelt mandated non-stop innovation across the company ⦁ The Customer Dreaming Sessions that made customers partners in growth ⦁ Region-specific products and services tailored to specific markets ⦁ Partnerships with promising new-technology upstarts ⦁ The highly successful Ecomagination initiative that went green and saved the company millions ⦁ A non-stop learning environment that fosters innovation and growth Don't miss out on this opportunity to learn from one of the most successful CEOs in history.

Order your copy of The New GE Way today!