Jeff Immelt and the New GE Way: Innovation, Transformation and Winning in the 21st Century

The New GE Way by Jeff Immelt is a groundbreaking book that reveals the secrets of how one of the world's oldest and largest global conglomerates was successfully reengineered to meet the challenges of the 21st century.

With full cooperation from Immelt and GE senior executives, this book offers an unparalleled opportunity to learn from a master how it's done.

Discover the trendsetting innovations that have made Immelt's vision a reality, including mandating non-stop innovation, making customers partners in growth through Customer Dreaming Sessions, developing region-specific products and services, partnering with new-technology upstarts, going green with Ecomagination, and fostering a non-stop learning environment.

Don't miss out on this opportunity to learn from the best and revolutionize your own business practices.

Get your copy of The New GE Way today!