The New Business Road Test: What Entrepreneurs and Executives Should Do Before Launching a Lean Start-up

The New Business Road Test is a comprehensive guide for entrepreneurs who want to test their business ideas before investing time, money, and resources into them.

The book provides a practical framework for evaluating market potential, competition, and personal fitness, helping readers avoid costly mistakes and increase their chances of success.

With an accompanying app, available on iTunes and Android, readers can easily capture their road test data - notes, interviews, photos or videos - while they are on the go.

This book is a must-read for anyone who wants to launch a successful lean start-up.