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    • The New Business Road Test: Mullins, John: 9781292208398

    The New Business Road Test: Mullins, John: 9781292208398

    By Amazon

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    $ 34.20

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    Price last updated : Nov 07, 2024 1:02 AM

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      Product details

      The New Business Road Test: Mullins, John: 9781292208398

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      The New Business Road Test is a comprehensive guide for entrepreneurs who want to launch a successful start-up.

      This book provides a practical framework for evaluating the viability of your business idea, using real-world case studies and a 'seven domains' approach.

      With this tool, you can assess the market attractiveness, customer benefits, and competitive sustainability of your idea before investing time and resources.

      The accompanying app makes it easy to collect and organize all the evidence you need for your road test, wherever you are.

      Don't launch a start-up without going through this rigorous evaluation process!

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