The Oxford Handbook of Publishing: 9780192847799: Phillips, Angus, Bhaskar, Michael

The Oxford Handbook of Publishing is a comprehensive guide to the current state of knowledge in the publishing industry, featuring contributions from both industry professionals and internationally renowned scholars.

This authoritative volume explores the relationship between book publishing and other media, as well as the complex economics of the industry and the central role of marketing, publicity, and sales.

With a focus on the transformational impact of digital publishing, this Handbook is essential reading for anyone interested in publishing, literature, and the business of media, entertainment, culture, communication, and information.