Before You Know It: The Unconscious Reasons We Do What We Do

Before You Know It is a groundbreaking book that reveals the hidden mental processes that secretly govern every aspect of our behavior.

Written by the world's leading expert on the unconscious mind, Dr.

John Bargh, this book provides an entertaining and enlightening tour of the forces that affect our daily behavior while transforming our understanding of ourselves in profound ways.

With infectious enthusiasm, Dr.

Bargh reveals what science now knows about the pervasive influence of the unconscious mind in areas such as race relations, parenting, business, consumer behavior, and addiction.

This book is full of surprising and entertaining revelations, as well as useful tricks to help you remember items on your to-do list, shop smarter, and sleep better.

Don't miss out on this fascinating compendium of landmark social-psychology research that will change the way you think about yourself and the world around you.