Before You Know It: The Unconscious Reasons We Do What We Do

Before You Know It is a groundbreaking book that reveals the hidden mental processes that secretly govern every aspect of our behavior.

Written by Dr.

John Bargh, the world's leading expert on the unconscious mind, this book provides an entirely new understanding of how the unconscious guides our behavior, goals, and motivations in areas like race relations, parenting, business, consumer behavior, and addiction.

With infectious enthusiasm and personal anecdotes, Dr.

Bargh takes readers on a tour of his labs at New York University and Yale, where he and his colleagues have discovered how the unconscious influences our daily lives in surprising and delightful ways.

This book is full of tricks to help you remember to-do items, shop smarter, and sleep better, and is destined to be a best seller.

Don't miss out on this intimate introduction to the fabulous world that exists below the surface of your awareness - get Before You Know It today!