Seinfeldia: How a Show About Nothing Changed Everything

The New York Times bestseller about two guys who went out for coffee and dreamed up Seinfeld—“A wildly entertaining must-read not only for Seinfeld fans but for anyone who wants a better understanding of how television series are made” (Booklist, starred review).Comedians Larry David and Jerry Seinfeld never thought anyone would watch their sitcom about a New York comedian sitting around talking to his friends.

But against all odds, viewers did watch—first a few and then many, until nine years later nearly forty million Americans were tuning in weekly.