Seinfeldia: How a Show About Nothing Changed Everything

Comedians Larry David and Jerry Seinfeld never thought anyone would watch their silly little sitcom about a New York comedian sitting around talking to his friends.

NBC executives didn't think anyone would watch either, but they bought it anyway, hiding it away in the TV dead zone of summer.

But against all odds, viewers began to watch, first a few and then many, until nine years later nearly 40 million Americans were tuning in weekly.