War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It

The War in the Boardroom is a groundbreaking book that sheds light on the longstanding divide between management and marketing, and how it affects businesses of all sizes.

Written by two of the world's leading marketing experts, Al Ries and Laura Ries, this book provides real-world examples from top companies like Booz Allen Hamilton, McDonald's, Pepsi, and MasterCard to illustrate the differences in how management and marketing approach business operations.

The authors make a compelling case for why understanding the other side's perspective is crucial for success, and offer practical advice on how to bridge this gap.

With engaging anecdotes and insightful analysis, The War in the Boardroom is an essential read for any executive or manager looking to improve their business acumen and drive growth.

Don't miss out on this thought-provoking and informative book - order your copy today!