The FT Guide to Social Media Strategy is a comprehensive roadmap for leveraging social media to boost business performance.

This book provides practical guidance, inspirational case studies, and proven methodologies to help you understand how to use social media to gain a competitive advantage, make more sales, build stronger networks, and enhance the potency of your personal digital brand.

With user-friendly language, clear guidelines, informative case studies, and practical advice, this book is essential for any business professional looking to harness the power of social media.

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