Financial Times Guide to Strategy, The (The FT Guides)

The Financial Times Guide to Strategy is a comprehensive and easy-to-read guide that provides an incisive overview of both corporate level and business unit level strategy, as well as introducing key strategic tools and techniques for developing successful strategy.

This fifth edition has been updated with new tools and examples, making it the smartest and most readable strategy guide available anywhere.

With this book, you will discover each critical step in creating, delivering, and understanding successful strategy, and learn how to go about answering the right questions.

Don't miss out on this unbeatable reference on strategy - get your copy today!