UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions

Are you tired of building products that nobody wants? Do you struggle with validating business ideas before designing and coding? Look no further! "UX Strategy" by Jaime Levy is here to help.

This comprehensive guide provides a practical framework for executing UX strategy, including lightweight product development tools and techniques that can be applied right away.

With real-world examples, updated techniques, and a chapter on conducting qualitative online user research, you'll learn how to define value propositions and validate target users through provisional personas and customer discovery techniques.

Explore marketplace opportunities by conducting competitive research and analysis, design experiments using rapid prototypes that are focused on the business model, and test business ideas and validate marketing channels by running online advertising and landing page campaigns.

Don't waste your time and resources on designs that nobody wants - use "UX Strategy" to create products that people want and need.

Order now and start building successful digital solutions!