Change: How to Make Big Things Happen: Centola, Damon

The book "Change" by Professor Damon Centola is a groundbreaking guide to understanding how social change works, challenging previous assumptions that new ideas are either contagious or not.

Drawing on over a decade of research across various fields, this book reveals the complex and fascinating ways in which our beliefs and behaviors are shaped by our social networks.

With powerful insights into how to ensure lasting change, "Change" offers a paradigm-shifting new science for understanding what drives change and how we can change the world around us.

Whether you're looking to effect personal transformation or drive societal change, this book is an essential read.