W. Chan Kim & Renée Mauborgne Blue Ocean Strategy Reader, The: 9781536696516: W. Chan Kim, Renee Mauborgne, James Conlan

This comprehensive collection of W.

Chan Kim and Renée Mauborgne's articles on blue ocean strategy is a must-read for any business leader looking to create new market spaces and outmaneuver competition.

With insights from their groundbreaking book Blue Ocean Strategy, which has sold over 3.6 million copies globally and is in print in 44 languages, this book provides the tools and frameworks needed to explore and exploit uncontested market spaces.

The authors introduce the value curve, strategy canvas, price corridor of the mass, and business model guide, all of which have become integral to the blue ocean strategy framework.

Additionally, the collection features their latest Harvard Business Review article, "Red Ocean Traps," providing a new perspective on this important framework and offering practical advice for implementing it in your organization.

Whether you're familiar with blue ocean strategy or not, this book will give you a fresh perspective and help you achieve success in today's competitive marketplace.