The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader: The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne

This comprehensive collection of W.

Chan Kim and Renée Mauborgne's articles on blue ocean strategy is a must-read for any business leader looking to create new market spaces and outmaneuver competition.

With the best of their work brought together in one place, this book provides a framework for exploring and exploiting uncontested markets, including the Value Curve, Strategy Canvas, Price Corridor of the Mass, and Business Model Guide.

The authors also share their latest insights on red ocean traps and how to avoid them.

Whether you're familiar with blue ocean strategy or not, this book will give you a new perspective and help you implement it in your organization.

Don't miss out on the opportunity to revolutionize your business with this groundbreaking approach.