A estratégia do oceano azul: Como criar novos mercados e tornar a concorrência irrelevante

This expanded edition of the international best-seller "The Blue Ocean Strategy" offers a groundbreaking approach to business success, challenging traditional assumptions about competition and revealing a new path to growth and profitability.

With over 3.6 million copies sold worldwide, this book has become a reference for organizations around the globe, providing a systematic method for making competition irrelevant and creating uncontested market space.

The authors present compelling cases studies and examples, two new chapters, and an updated preface to address the most pressing questions raised by readers in the past 10 years.

Don't miss out on this opportunity to revolutionize your business strategy and seize a competitive edge in today's fast-paced marketplace!