A Estrategia do Oceano Azul. Como Criar Novos Mercados e Tornar a Concorrencia Irrelevante (Em Portugues do Brasil)

The Ocean's Blue Strategy is a groundbreaking book that will revolutionize the way you think about competition and strategy.

Written by two renowned business professors, this book provides a comprehensive framework for creating new markets and making competition irrelevant.

With over 3,600,000 copies sold worldwide, this book has become a reference for organizations around the globe. The authors challenge traditional notions of success and reveal that the key to long-term prosperity lies in creating "oceanic" markets, untouched by competition.

Through a detailed analysis of 150 strategic moves across various industries, they demonstrate how successful companies have avoided the bloody red ocean of competition by venturing into unexplored blue oceans. This expanded edition includes new case studies, examples, and insights that address the most pressing questions raised by readers in the past decade.

With a foreword by the authors, this book provides a systematic approach to making competition irrelevant and offers practical tools and techniques for creating and exploiting blue oceans. Don't miss out on the opportunity to transform your business with The Ocean's Blue Strategy.

Order now and discover the secrets of successful companies that have created their own blue oceans, untouched by competition.