The Digital Multinational: Navigating the New Normal in Global Business (Management on the Cutting Edge)

The Digital Multinational is a comprehensive guide for businesses looking to navigate the complexities of globalization and deglobalization in today's fast-paced digital landscape.

With real-world examples and practical strategies, this book provides a roadmap for companies to harness the power of digital technology while adapting to local markets.

By understanding the notion of tight and loose coupling, businesses can develop a dual strategy that leads to successful entry into new markets and management of globally dispersed activities.

Whether you're looking to expand your reach into new territories or optimize your existing global operations, The Digital Multinational is an essential toolkit for any business leader looking to stay ahead of the competition.