The Digital Multinational - (Management on the Cutting Edge) by Satish Nambisan & Yadong Luo

The Digital Multinational is a comprehensive guide for business leaders navigating the complexities of globalization and regionalization in today's fast-paced digital landscape.

Written by two globally recognized experts in innovation and digital strategy, this book provides practical insights on how to harness the power of technology while adapting to local markets.

With real-world examples from successful companies such as Burberry and Unilever, The Digital Multinational offers a typology of global business contexts, strategies for entering new markets, establishing digital platforms, managing globally dispersed activities, and pursuing innovation.

This essential guide will help business leaders develop a dual strategy to cope with the new normal of globalization and deglobalization, ensuring success in today's rapidly changing business world.