Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information

Absolute Value is a groundbreaking book that challenges conventional marketing wisdom and offers a new framework for understanding consumer decision-making and developing effective business strategies.

Written by two leading experts in the field, this book provides deep analysis, case studies, and cutting-edge research to help companies navigate the rapidly changing landscape of consumer behavior. With Absolute Value, you'll learn how to: • Understand what really influences customers today • Develop a new marketing strategy that takes into account emerging technologies and changing consumer habits • Create a communication strategy that resonates with your target audience • Segment your market in a way that makes sense for the new age of consumerism Don't miss out on this opportunity to revolutionize your approach to marketing.

Read Absolute Value today and discover how to truly serve the needs of your customers.